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What do CEO's and Teachers have in Common: Workopolis Unveils Canada's Top 20 Jobs

Both Rank Highest in Job Satisfaction

Toronto , March 29, 2007 – It really is better at the top. Workopolis, Canada's leading provider of internet recruitment and job search solutions, today announced the results of The Top 20 Jobs, a comprehensive study of working Canadians. CEO’s / President’s report the highest levels of job satisfaction, with Teachers ranked second in the overall scoring.

The study developed by NorthStar Research Partners for Workopolis asked almost 9,000 working Canadians to evaluate job satisfaction of their current position based on 11 factors that contribute to employee satisfaction, such as corporate culture, the opportunity to learn and financial rewards.

“Job satisfaction is the holy grail of the workplace,” said Patrick Sullivan, President of Workopolis. “Every employee wants to find it and every employer wants to provide it. This research really dug beyond the surface of what people say to uncover what truly motivates them and makes them happy – or unhappy – at work.”

A comprehensive report and interactive quiz can be found at www.TheTop20Jobs.com

Complete Top 20 List:

Rank

Job

Key Drivers of Satisfaction

1

CEO / CFO / President

  • Corporate Culture
  • Opportunity to Learn

2

Teacher / Tutor

  • Work / Life Balance
  • Corporate Culture

3

HR Professional

  • Corporate Culture
  • Opportunity to Use Skills

4

Actor / Director

  • Opportunity to Learn
  • Ability to be Creative

5

Nutritionist

  • Stress Level
  • Opportunity to Contribute to Community

6

Career Counselor / Trainer

  • Corporate Culture
  • Opportunity to Learn

7

Chef

  • Ability to be Creative
  • Work / Life Balance

8

Mental Health Counselor / Social Worker

  • Corporate Culture
  • Work / Life Balance

9

Graphic Designer

  • Opportunity to Use Skills
  • Opportunity for Advancement

10

Market Researcher / Analyst

  • Corporate Culture
  • Opportunity to Use Skills

11

Public Relations / Communications Specialist

  • Opportunity to Use Skills
  • Ability to be Creative

12

Writer / Journalist

  • Opportunity to Use Skills
  • Corporate Culture

13

Nurse

  • Corporate Culture
  • Opportunity for Advancement

14

Computer Programmer

  • Ability to be Creative
  • Corporate Culture

15

Bar / Restaurant / Hotel Manager

  • Opportunity to Use Skills
  • Financial Rewards & Benefits

16

Web Designer / Developer

  • Corporate Culture
  • Opportunity to Use Skills

17

Product Manager

  • Corporate Culture
  • Financial Rewards & Benefits

18

Construction Tradesperson

  • Opportunity for Advancement
  • Work / Life Balance

19

Medical / Biological Researcher

  • Flexibility in Work Hours
  • Ability to be Creative

20

Engineer

  • Opportunity to Learn
  • Ability to be Creative

Understanding Job Satisfaction

According to the survey, the top three drivers of job satisfaction were: corporate culture, the opportunity to use skills and the opportunity to learn. Financial rewards, flexible work hours and stress level were the bottom three drivers.

“Canadians have made it clear that money really isn’t everything,” said Sullivan. “We’re seeing a strong shift in priorities on the job. Factors like learning and development, creativity and corporate culture have become true indicators of job satisfaction for today’s working Canadians.”

The Workopolis Top 20 Jobs found that corporate culture was nearly twice as important to job satisfaction as flexibility in work hours, and three times as important as maintaining manageable stress levels. Interestingly, the ability to be creative and the opportunity for advancement are less important to the 18-24 age group than to those in the 25-34 and 35+ age groups.

What Would You Change About Your Job?

Despite the new definition of job satisfaction, the number one desired change respondents want of their current job is improved financial rewards and benefits – by a margin of 24 per cent. The other top changes indicated were: the opportunity for advancement and reduced stress. Financial considerations are even more important to satisfying the younger crowd, with 41 per cent of those 18-24 indicating this would be what they would most like to change.

While CEO’s and Teachers finished in a close race, the top two professions differ greatly when revealing their desired changes at work:

  • CEO’s seem to be sacrificing a lot for the love of the job and autonomy: nearly one quarter (23 per cent) indicate a need for more work/ life balance.
  • On the other hand, when Teachers were asked what they would change about their career choice, the overwhelming response was financial rewards (42 per cent) revealing once again that money really isn’t everything when it comes to the love of a job.

But What Would You Miss the Most?

The number one quality that people would miss about their current job is flexibility in work hours. This is especially true in Saskatchewan and Manitoba, with more than one-third (37 per cent) of respondents giving this response. Employees in the 18-24 age group also felt this way (36 per cent)

By profession:

  • A nine to five position would be an issue for over half of Market Analysts/ Researchers (55 per cent would miss flexibility in work hours).
  • Bar/ Restaurant/ Hotel Managers would most miss the flexible hours (47 per cent) as would Writers/ Journalists (33 per cent).
  • More than a third (39 per cent) of Web Designer/ Developers and Graphic Designers (38 per cent) would miss their working environment.
  • Chefs would most miss the ability to be creative (33 per cent).

What Profession Best Suits You? That Depends on What You Value

  • The opportunity to use skills and abilities is the second most valued quality to the Canadian worker. C-level professionals, followed by Teachers can boast strong performance on this dimension. CEO's also rank significantly higher than the rest of the professions on the third most valued quality – the opportunity to learn.
  • Although flexibility in work hours is not overly valued to Canadians as a whole; Market researchers, Web-designers, Cashiers and CEO's feel their jobs have a high degree of flexibility.
  • While Marketing Assistant does not make the list of Top 20 Jobs, respondents in that profession feel that their jobs provide them with excellent corporate culture - the number one driving factor for all professions.

“To maintain job satisfaction, it’s important to assess how well your current job stacks up to the values you treasure most,” added Sullivan. “While a new company car might be an essential motivator for some, others may crave the ability to be creative or be autonomous. Keeping your options open to new opportunities can be a motivator to someone who has found themselves in a bit of a rut.”

http://www.workopolis.com/index.html


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